Last updated: 5 May 2026

This Privacy Policy describes how Sporting Chronicle (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit our website.

We are fully committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR).

1. Information We Collect

We may collect and process the following categories of information when you interact with our website:

Basic Contact Data: Information you voluntarily provide if you contact us directly, such as your name and email address.
Technical Data: Automatically collected data including your Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and device platform.
Usage Data: Information about how you navigate and interact with our website pages, content, and external links.

2. How We Use Your Information

We utilize the collected information for the following legitimate business purposes:

To respond to user enquiries, feedback, or messages.
To optimize, maintain, and secure our website infrastructure.
To analyze user behavior patterns to improve our editorial content and layout.
To serve relevant advertisements and track ad network performance.

3. Cookies and Advertising (Ad Network Compliance)

This website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized advertisements.

Third-Party Vendors: Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites on the internet.

Personalized Advertising: Google and its partners use advertising cookies to enable them and their partners to serve ads to you based on your visit to this site and/or other sites on the Internet.

You may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.

4. Third-Party Services

We may integrate third-party services on our website, such as analytics providers (e.g., Google Analytics). These external services operate independently of us and collect tracking information in strict accordance with their own respective privacy policies.

Our website may also include embedded content (e.g., videos, tweets, or images). Embedded content from other websites behaves in the exact same way as if the visitor had visited the other website directly.

5. Data Sharing and Security

We do not sell, trade, rent, or lease your personal information to third parties. We enforce reasonable security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal data.

However, please note that no method of electronic transmission over the internet or method of digital storage is completely secure, and we cannot guarantee absolute data security.

6. Your Legal Rights

Depending on your geographic location, you may have specific legal rights under data protection laws. These include the right to request access to, correction of, or permanent deletion of the personal data we hold about you. To exercise any of these rights, please get in touch via our primary contact channels.

7. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect operational, legal, or regulatory changes. Any updates will be published immediately on this page with an updated revision date.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data management practices, please contact us directly via our website interface.